Qualified Growth Playbook

The founders (former Salesforce VPs) realized that when high-value buyers visited a company's website, they were treated like anonymous strangers rather than 'VIPs' who should be greeted instantly by a rep.

The 'Salesforce-Native' Ecosystem Moat & The 'Red-Carpet' Conversational Hook: Qualified tacticaly won by 'Drafting off a Giant'. Their growth engine is 'Deep CRM Integration'—ensuring that the second a Salesforce account owner visits your site, the rep gets a Slack alert. While competitors like Drift went horizontal, Qualified stayed laser-focused on the world's largest companies using Salesforce. Their expansion relies on 'The Pipeline-as-a-Service' Promise—telling CMOs that they can turn their 'Boring Website' into a 'Live Sales Floor' where they can engage their most valuable accounts in real-time.