Salesloft Growth Playbook

Kyle Porter realized that the 'Sales Development Rep' (SDR) was the most difficult, highest-attrition entry-level job in tech, yet they were being given zero tools to manage their daily workflow.

The 'SDR-First' Community Moat & The 'Sales-Cadence' Efficiency Hook: Salesloft tacticaly won by making the SDR the 'Hero'. Their growth engine is 'The Rainmaker Conference'—building a massive community around the 'Science of Sales' and providing a professional identitiy for a role that was previously seen as mere 'Lead Gen'. By inventing 'Cadences'—a rhythmic series of emails and calls—they turned sales into an executable process. Their growth relies on 'The Revenue-Workflow' expansion—moving from a simple email tool to a complete workspace for every person in the revenue organization, from SDRs to Account Executives.