Google Meet Growth Playbook

Google realized that the 'Browser' was the true operating system, and requiring users to download a separate desktop app (Zoom) was a major point of friction for corporate security teams.

The 'Default-Calendar' Hijack & The 'Identity' Safety Moat: Google Meet tacticaly won by owning the 'Intent to Meet'. Their growth engine is 'Calendar Integration'—automatically generating a Meet link for every meeting scheduled in Google Calendar. By being 'Zero-Install' (it runs entirely in Chrome), they removed the friction of IT approval. Their growth relies on 'Business-Identity Synchronization'—as companies already use Google Workspace for email (Gmail) and docs, adding Meet becomes a seamless security extension of the logins they already manage.