Bubble Growth Playbook

Josh Haas wanted to build a visual language that was Turing-complete.

The Power-User Community Moat: Bubble's growth is driven by its steep learning curve, paradoxically. By being the 'most powerful' no-code tool, they attracted a hardcore group of dedicated 'Bubblers' who built complex businesses on the platform. This tactical focus on enablement led to a massive ecosystem of specialized agencies, template marketplaces, and plugin developers. The community itself became the primary support and marketing engine, making Bubble the 'sticky' platform that serious no-code founders never leave.