Convoy Growth Playbook

Trucks drive empty 40% of the time. The founders saw a massive efficiency gap in the $800B trucking industry.

Automated 'Empty Mile' Batching: Convoy's growth engine tacticaly targeted the 'Deadhead' problem in trucking. Their growth engine is 'The Circular Trip'—using algorithms to automatically bundle shipments so that a driver always has a return load. By reducing empty miles, they paid truckers more while charging shippers less. This efficiency-driven marketplace attracted major enterprises (like P&G and Anheuser-Busch) who valued the sustainability and cost-savings of a 'Digital Freight Network' over traditional brokers who rely on manual phone calls.