Heights Growth Playbook

Dan Murray-Serter suffered from chronic burnout and anxiety—realizing that while he was caring for his body, he was entirely neglecting his 'Brain's Nutritional Needs'.

The 'Brain-Care' Category Rebrand & The 'Education-First' Content Moat: Heights tacticaly won by 'Inventing the Brain-Care Category'. Their growth engine is 'The Braincare Newsletter'—a high-value weekly publication that turned readers into customers through science-backed authority. By using a 'Smart' bottle design that fits through a mailbox, they removed the friction of shipping. Their expansion relies on 'The Vitals-Plus' ecosystem—moving from a single 'Smart Supplement' to a suite of 'Neuro-Performance' tools, aiming to become the 'DTC-Leader' in the cognitive health space.