Synthesia Growth Playbook

Filming corporate training videos is expensive and boring. Updating them is impossible.

Solving the 'Localization' Pain Point: Synthesia's growth engine targeted a specific, high-friction enterprise problem: localizing video content for global teams. Their tactical ability to generate a video in 60+ languages with perfect lip-sync from a single script became an 'essential' tool for L&D (Learning & Development) departments. By replacing thousands of hours of studio time with a 10-minute generation process, they created a value proposition that was so numerically superior that it bypassed traditional long enterprise sales cycles.