People.ai Growth Playbook
Revenue intelligence.
Data
Auto
Strategy
Automation
The Spark
Oleg Rogynskyy realized that the biggest bottleneck in sales was human memory—salespeople were forgetting to log 80% of their activities in Salesforce, making AI-driven insights impossible.
The Growth Engine
The 'Zero-Touch' Data Ingestion Moat & The 'Passive-CRM' Automation: People.ai tacticaly won by 'Replacing the Sales Rep's Memory'. Their growth engine is 'Passive Activity Capture'—automatically syncing every email and meeting into CRM without the user doing anything. By using AI to identify who the 'Real' power-players are in an account based on communication frequency, they provided a 'Map of Influence' that Salesforce didn't have. Their growth relies on 'The Admin Savior' pitch—solving the #1 problem for Sales Ops (bad data hygiene) while simultaneously giving sales reps back 2 hours of their day.