Render Growth Playbook

Anurag Goel saw that developers were being forced into two bad choices: the 'Complexity' of AWS or the 'Dated Limitations' of Heroku—and he wanted to build a 'Powerful Simplicity' bridge.

The 'Heroku-Exodus' Migration Hook & The 'Zero-DevOps' Infrastructure: Render tacticaly won by 'Winning the Mid-Market'. Their growth engine is 'The Static-plus-Dynamic' unified hosting—allowing a team to host their React site, their Node API, and their DB in one cohesive dashboard. By providing a 'Private Network' by default, they simplified complex security for small teams. Their expansion relies on 'The Modern Scale'—targeting startups that outgrow Vercel but are too fast-moving for the bulk of AWS.