ZoomInfo Growth Playbook
Hit your number.
Data
Accurate
Strategy
Data Contrib
The Spark
Sales people wasted time researching prospect emails.
The Growth Engine
The 'Give-to-Get' Crowdsourcing Flywheel: ZoomInfo tacticaly built the world's most accurate B2B database by turning their users into data collectors. Their growth engine is the 'Community Edition'—offering a free version of the tool in exchange for access to the user's business email contacts. This creates a self-healing data loop: as more salespeople use the free tool, ZoomInfo gets access to millions of fresh signatures and contact updates every day. This crowdsourced mechanism keeps their data significantly fresher than any legacy provider, creating a dominant competitive advantage in the high-stakes world of enterprise sales.