Framework Growth Playbook
Fix consumer electronics.
Repair
10/10
Strategy
Anti-Apple
The Spark
Nirav Patel realized that the entire electronics industry was built on 'Planned Obsolescence,' where a single broken port or a dying battery forced users to throw away a perfectly good $1,000 laptop.
The Growth Engine
The 'Modular-Port' Customization & The 'Right-to-Repair' Moral Moat: Framework tacticaly won by 'Building for the Enthusiast'. Their growth engine is 'The Expansion Card' system—allowing users to swap out ports (USB-C, HDMI, SD Card) in seconds. By publishing their schematics and making every part replaceable with a single screwdriver, they turned their customers into 'Part-owners' of the brand. Their growth relies on 'The Sustainable-Prestige'—winning over the IT and Developer community who hate 'e-waste' and want a laptop that lasts 10 years, creating a high-LTV relationship through 'The Framework Marketplace' for upgraded parts.