Braze Growth Playbook
Customer engagement platform.
Real
Time
Strategy
Mobile
The Spark
The founders realized that traditional email tools were 'Batch-and-Blast' relics that couldn't handle the high-velocity, multi-channel needs of a modern mobile app (Push, In-app, SMS).
The Growth Engine
The 'Streaming-Data' Architecture & The 'Cross-Channel' Journey Orchestration: Braze tacticaly won by being 'Mobile-Native'. Their growth engine is 'The Real-time Event Processor'—ingesting billions of user actions (clicks, opens, purchases) and triggering personalized messages in under a second. By building 'Canvas'—a visual tool that handles complex branching logic across 5+ channels—they replaced legacy CRMs. Their growth relies on 'The Retention Premium'—selling to high-growth unicorns (Lyft, Canva, Grubhub) who realize that keeping a customer is 5x cheaper than buying a new one, making Braze their 'Retention Engine'.