Unity Ads Growth Playbook
Monetize your game.
Native
Engine
Strategy
Default
The Spark
Unity realized that they were providing the 'Engine' for 50% of the world's mobile games, but other companies (Google/Facebook) were capturing all the 'Monetization' value of those games.
The Growth Engine
The 'One-Click-Monetization' Integration & The 'Deep-Engine-Data' Advantage: Unity Ads tacticaly won by being 'Pre-installed' in the developer's brain. Their growth engine is 'Zero-Friction SDK'—developers can turn on ads with a single checkbox in the Unity Editor. By having access to 'In-Engine' data (how long a user plays, how hard the level is), they can target ads better than a generic network. Their expansion relies on 'The Audience Pinpointer' AI—predicting which users are likely to spend money on in-app purchases, making their ad network essential for the high-margin 'Whale' hunting of mobile gaming.