Greenhouse Growth Playbook
Hiring software for people-first companies.
Process
Structured
Strategy
Education
The Spark
Daniel Chait and Jon Stross realized that most companies were terrible at hiring because they relied on 'Gut Feeling' and 'Generic Resumes' rather than data-driven processes.
The Growth Engine
The 'Structured-Hiring' Methodology & 'The High-Growth' Social Proof: Greenhouse tacticaly won by selling a 'Philosophy' first and software second. Their growth engine is 'The Hiring Scorecard'—forcing interviewers to rate candidates against specific competencies. By becoming the default ATS (Applicant Tracking System) for the hottest startups in Silicon Valley (Airbnb, DoorDash), they built an aura of 'Hiring Excellence'. Their expansion relies on 'The Recruiting Ecosystem'—integrating with 400+ other tools (HackerRank, Calendly) to ensure the recruiting team never has to leave the Greenhouse dashboard, creating deep platform lock-in.