ecobee Growth Playbook
Smart thermostats and home security.
Sensors
Multi
Strategy
Savings
The Spark
Stuart Lombard realized that a single thermostat in the 'Hallway' was a terrible way to measure the temperature of a 'Bedroom' or a 'Kitchen'—leading to hot and cold spots that wasted energy and comfort.
The Growth Engine
The 'Remote-Sensor' Utility Moat & The 'Utility-Partnership' Low CAC: ecobee tacticaly won by 'Solving the Room Problem'. Their growth engine is 'SmartSensors'—small devices you put in every room to ensure the whole house is comfortable. By partnering directly with electric utilities to offer $0 or $50 rebates, they achieved massive scale without expensive retail advertising. Their expansion relies on 'The Home-Security' bundle—using their existing sensors as motion detectors to offer a security service that is cheaper and faster to install than traditional alarms.