Pendo Growth Playbook
Product experience platform.
Pink
Values
Strategy
Events
The Spark
Todd Olson realized that software companies were flying blind—shipping features that 80% of their users never even touched, leading to massive 'Feature Bloat' and wasted engineering millions.
The Growth Engine
The 'In-App-Message' Engagement Loop & The 'Product-Ops' Community Moat: Pendo tacticaly won by making analytics 'Actionable'. Their growth engine is 'The No-Code Guide'—allowing PMs to trigger tooltips and polls based on real-time user behavior without a developer. By building 'Pendomonium'—a massive community and conference for 'Product Operations'—they created a new job title that required their software. Their growth relies on 'The Full-Stack' experience—coupling analytics with user feedback and roadmapping to become the 'Operating System' for the product team.