DJI Growth Playbook

Frank Wang built flight controllers in his dorm room.

The 'Ready-to-Fly' Accessibility Moat: DJI tacticaly won by solving the 'Solder Barrier' of the drone industry. Their growth engine was the 'Phantom' series—integrated, fly-out-of-the-box hardware that anyone could use. By reinvesting their massive scale into R&D at a pace competitors couldn't match, they created a 'Technical Supremacy' moat (Lightbridge, OcuSync). Their expansion into Enterprise (inspection, farming) leveraged this consumer scale to build an industrial platform, effectively owning the entire 'View from Above' economy through aggressive iteration and vertical integration.