Figma Growth Playbook
The collaborative interface design tool.
Browser
WebGL
Strategy
Multiplayer
The Spark
Dylan Field and Evan Wallace realized that design was the last major workflow stuck on individual desktops (Sketch/Photoshop), creating a 'Telephone Game' of broken communication between designers and developers.
The Growth Engine
The 'Multiplayer-Browser' Collaboration Moat & The 'Developer-Handoff' Friction Killer: Figma tacticaly won by making design 'Real-time'. Their growth engine is 'Browser-Native Multiplayer'—allowing anyone with a link to see, comment, and inspect a design without downloading a 500MB app. By building 'Dev Mode' and letting developers export CSS directly from the file, they turned the engineering team into Figma's biggest advocates. Their expansion relies on 'The Community Marketplace'—allowing users to share plugins and design systems, creating a massive, crowdsourced library that keeps users locked into the ecosystem.