Raspberry Pi Growth Playbook

Eben Upton saw that Computer Science applicants at Cambridge had plummeted, and the ones who did apply were 'App Users' rather than 'Builders' because computers had become too complex to 'Tinker' with.

The '$35-Computer' Accessibility Moat & The 'Infinite-Tutorial' Ecosystem: Raspberry Pi tacticaly won through 'Extreme Low-Cost'. Their growth engine is 'The Credit Card Form Factor'—a full Linux PC for the price of a takeout meal. This removed the 'Fear of Breaking It'. By building a massive ecosystem of 'HATs' (Hardware Attached on Top) and a forum of 5M+ makers, they became the 'Default Brain' of the internet. Their growth relies on 'The Industrial-Trojan-Horse'—as kids who learned on Pi became engineers, they brought the Pi into the factory floor for 'IIoT' automation, creating a multi-billion dollar enterprise division.