Netlify Growth Playbook
The fastest way to build the fastest sites.
Users
Millions
Strategy
Jamstack
The Spark
Matt Biilmann wanted to move away from monoliths like Wordpress.
The Growth Engine
The 'Aha' Moment Distribution: Netlify tacticaly coining the 'Jamstack' term gave them the authority of a movement leader. Their growth engine was the 'Magical Developer Workflow'—the first time a developer dragged a folder onto a browser and saw it go live instantly. By removing the pain of server configuration (Nginx, SSL, CDN) and replacing it with a Git-triggered deployment, they became the default platform for the modern web's 'Frontend-First' revolution.