Teachable Growth Playbook
Share what you know.
Sold
$250M
Strategy
Webinars
The Spark
Ankur Nagpal was teaching a course on Udemy but hated that he didn't own the student data.
The Growth Engine
Educational Sales Funnels: Teachable didn't just market their platform; they marketed the 'Dream of Course Creation'. They executed a highly tactical strategy of hosting weekly webinars that taught creators not just how to use Teachable, but how to successfully launch and sell their own courses. By providing the 'blueprint' for success, they made their tool an indispensable part of the creator's business plan, leading to massive user acquisition through education-led marketing.