ClickUp Growth Playbook

Zeb Evans was tired of his team jumping between 10 different apps (Trello for tasks, Slack for chat, Google Docs for writing, etc.). He wanted to build 'The One App to Replace Them All'.

The 'Competitor-Comparison' SEO Monopoly & The 'Aggressive-Feature' Velocity: ClickUp tacticaly won by out-ranking and out-building everyone. Their growth engine is 'Programmatic SEO'—creating thousands of comparison pages (e.g., 'ClickUp vs. Asana') that highlight ClickUp's superior feature count. By shipping a major new feature every single week, they created a 'Narrative of Inevitability'. Their growth relies on 'Feature-Greed'—appealing to the IT buyer who wants to consolidate their bills, effectively killing 5 separate subscriptions with one $10/user license.