Cohere Growth Playbook
Enterprise AI.
Pivot
RAG
Strategy
Data Privacy
The Spark
Enterprises can't send data to OpenAI.
The Growth Engine
Multi-Cloud Enterprise Sovereignty: Cohere tacticaly won by being the 'Anti-OpenAI' for large organizations. Their growth engine is 'Deployment Flexibility'—offering their models as managed services on AWS, GCP, and Azure, or as private VPC deployments. By promising that 'Your Data Never Leaves Your Server,' they solved the single biggest legal hurdle for AI adoption in Fortune 500 companies. Their focus on RAG (Retrieval-Augmented Generation) furthered this by allowing companies to 'Ground' AI in their own private data without re-training.