Make Growth Playbook
Visual automation for everything.
Rebrand
Integromat
Strategy
Visuals
The Spark
Zapier's linear list view was bad for complex logic.
The Growth Engine
Infinite Visual Canvas: Make (formerly Integromat) won through superior 'Spatial UI'. By allowing users to build automations on a visual node-based canvas, they made complex logic easy to understand and troubleshoot. This tactical visualization appealed to 'Automation Architects' who found Zapier's linear lists too limiting. The resulting 'automation masterpieces' were highly shareable on social media, acting as free marketing that showcased the tool's power and flexibility.