Mint Growth Playbook
All your finances in one place.
Acquired
$170M
Strategy
Content
The Spark
Aaron Patzer wanted to automate his personal finance tracking.
The Growth Engine
Educational SEO Powerhouse: Mint built a massive growth engine by tacticaly owning the 'Personal Finance' search intent. Their blog, 'MintLife', produced thousands of high-quality articles that answered every question a young professional could have about money. This 'Content-First' approach captured users at the top of the funnel, establishing Mint as a trusted authority before they even signed up. By transforming 'Financial Anxiety' into 'Educational Value', they achieved a cost-of-acquisition that crushed traditional bank marketing budgets.